Photography can make or break a brand. The image you see in marketing should represent reality. (for some reason, fast food is exempt).
Colors, angles, lighting, scales & ratios, all play critical parts in creating a great shot. We feel that if the image triggers a good feeling, recalls a positive memory, activates your taste buds, causes you to act, it’s a great shot.
It is also important to keep your images fresh, current, and spontaneous. Taking and sharing photos that are organic, no branding, to share socially is key to continued growth. It is best to have a mixture of professional images and quick organic images.
When a photo session is requested, we take hundreds of photos, all in order to have a wide selection of angles and lighting options. Once we locate the 5-star images, we create multiple versions… large, small, branded, unbranded, meta data stripped or embedded. These are then pushed on the web, search engines, listing sites, directory sites, social and more.